About Belledorm

“Established for over 30 years belledorm® has built a distinguished reputation in the UK bedlinen industry as being one of the largest suppliers of Exceptional Home Linens. Every product we sell, every customer we do business with and every Belledorm member of staff is treated with the same values: with respect and with personal and detailed attention”

Based in the ‘Heart of UK textiles’ in Manchester, belledorm® operates out of Kearsley Mill, a 240,000 sq foot facility formerly a Textile Mill in the 19th Century. Three floors of warehousing and picking locations, offices and 2 showrooms hold almost 3,500 different product SKUs and 500,000 units of stock.


With products carefully designed and sourced from around the world including Egypt, China, Pakistan and Turkey arriving in the building on a regular basis and orders being dispatched to stores and domestic customers every day, Kearsley Mill relies on the efficiency and accuracy of its staff and processes. Through years of continuous improvement, belledorm® has fine tuned its operations to allow for the consistent servicing of its high profile retailers, wholesalers and concession outlets across the UK, Ireland and Overseas.


By continually evolving a diverse portfolio of products, belledorm has kept at the forefront of design and quality. Our Purchasing and Design team have scoured the globe for the most reliable suppliers, the highest quality fabrics and the most fashionable designs. Following specific guidelines and specifications set by our Quality Control team our products are manufactured to an exceptionally high standard with innovation, competitive prices and distinct branding as a priority. Belledorm also has an ongoing and passionate commitment to ethically sourcing all of its ranges as part of the Ruia Group’s wider corporate responsibility. Belledorm is a member of Sedex, a not for profit organisation which promotes ethical and responsible supply chains.


Sunil Ruia, Managing Director, has promoted a culture within the company that customer service is the most valuable part of the business. No requirement is too small, no demand is too difficult for the team.

Every single member of staff at belledorm® will always do everything they can to satisfy the needs of the customer. Communication across every aspect of the business; be it marketing, the point of sale we produce in-house, the style of meetings we have with our retailers or the way the customer service team respond to customers; all highlight the personal, unique and friendly way we do business. With all these credentials it is no surprise that belledorm® has been awarded by AIS with the highly coveted ‘Supplier of the Year’. In September 2017 Belledorm retained its Investors in People recognition for another three years, a testament to its ongoing commitment to its staff.


I have been working at belledorm® for over 30 years and have enjoyed every minute of it. We have world class products from world class suppliers with some of the finest people to work alongside in the past 3 decades. And finally.. the best customers you could wish to work with! – Sunil Ruia


Through exceptional customer service, innovative products and a friendly, unique company culture belledorm® has demonstrated and continually reinforced its status as a leading UK brand in bedding