Our Story 

We are a family business with family values. 

Belledorm has been established for over 30 years and we have seen many changes in our business.


We are proud to have adapted to all the challenges and changes to build and maintain a distinguished reputation in the UK bedlinen market as one of the largest suppliers of Exceptional Home Linens. Our values of 30 years ago have stood us in good stead and are as relevant today as when we started out in business. Every product we sell, every customer we do business with and every Belledorm member of staff is treated with the same values: with respect and personal and detailed attention. 


We like to keep things simple. Good quality products, competitively priced and great customer service. It works!


We are based in the “Heart of UK textiles” just outside Manchester. Working out of a former Textile Mill dating back to the 19th Century we have a 240,000 square foot facility that houses our offices, showrooms and warehouse and distribution facility. Being all under one roof makes communication and logistics highly efficient.


Our Purchasing and Design team have scoured the globe for the most reliable suppliers, the highest quality fabrics and the most fashionable ranges. We view our suppliers as our long term partners-working together to source the best we can for our customers. Our in- house Quality Control team rigorously test our products and that is why we are able to offer a seven year guarantee on many of our ranges. In addition we are passionate and committed to the ethical sourcing of all our products. Belledorm is a member of Sedex , a not for profit organisation which promotes ethical and responsible supply chains.


Our company culture stems from our Managing Director, Sunil Ruia.


“Every single member of staff at belledorm will always do everything they can to satisfy the needs of the customer. Customer service is the most valuable part of our business and no requirement is too small or too difficult. We are proud to have been named “Supplier of the Year” from the Associated Independent Store Group for the last four years. This is a testament to the dedication of each and everyone of the Belledorm Team."

The business philosophy encompasses the well being of suppliers, stakeholders and the environment and also operates a formal policy against child labour. We are constantly looking for ways to reduce the environmental impact of our business activities, examples of this currently range from sourcing Fairtrade certified cotton to minimising production of waste and re-cycling materials wherever possible. 


With the headquarters, manufacturing and distribution centre at Kearsley Mill, an impressive 240, 000 sq ft. listed Victorian mill near Manchester, Ruia Group also operates at facilities in Bolton, Leicester, Crewe and Lanark.


The Ruia Group is a family controlled organisation and operates according to principles that any family will recognise – trust and honesty, with suppliers and customers, open communication and a commitment to developing staff.


Charitable commitments are an important part of the Group philosophy. Charities supported include Orbis International, Coffee Kids, Save the Tiger Fund and EK Preyaas children’s school in India. In the local community the group has been a patron of the Bolton Lads and Girls Club for many years.

“Every company in the Ruia Group is driven by a belief in and a commitment to excellence in customer service and a policy of always putting the customer’s requirement at the heart of everything they do”

YOUR VOICE MATTERS

Can we improve?

We'd love to learn more about your shopping experiences on Belledorm and how we can improve our service to you!

ALL IN ONE PLACE

We've got you covered

Our warehouse is fully stocked with more than 3,000 bed linen products ready for immediate dispatch

OUR GUARANTEE

Buy with confidence

Under normal conditions of domestic use our bed linen is guaranteed for up to 7 years from the date of purchase

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